Hi, I'm Cheryl Chen

Chartered Marketer
Graphic Designer

About

About

About

I’m a vision-driven, results-oriented marketing professional with a Chartered Marketer designation and a proven track record in digital strategy, market analysis, and customer engagement. As an ENTJ, I thrive in fast-paced environments where structure, clarity, and long-term goals matter. I create targeted strategies, lead cross-functional teams, and turn insights into actions that drive growth. Known for my focus under pressure and ability to align people around shared goals, I combine creativity, data, and discipline to build strong brands and lasting customer trust.

Services

Services

Services

WHY? I use the power of marketing strategy and digital design to solve business challenges, amplify brand visibility, and drive meaningful engagement.

I help define your brand voice, messaging, and positioning so you connect with the right audience and grow with clarity.

Google Ads, Meta Ads, email campaigns, social media—built with strategy, backed by data, and focused on real results.

From concept to execution, I plan and promote events that make an impact. My campaigns have increased event attendance by over 30%, driving both visibility and engagement.

I create content that builds trust, drives traffic, and supports your marketing goals.

I develop full strategies that build audience, boost engagement, and turn followers into loyal fans

Modern, responsive websites designed to rank. I build clean, fast sites with strong SEO foundations.

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Research

Every project starts with deep discovery. I conduct competitor analysis, audience profiling, and brand positioning to uncover your market advantage. The goal is to make sure every move I make is aligned with your business goals and what truly matters to your audience.
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Strategy

With insights in hand, I develop a focused, data-informed strategy. This includes quarterly planning, clear campaign goals, and cross-channel scheduling. I pair that strategy with creative direction through messaging, visuals, and content that connect and convert.
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Execution

I bring your strategy to life through execution across key channels such as social media, digital ads, and email marketing. I actively manage and optimize each campaign, responding in real time to trends and performance data to maximize return.
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Optimization

Marketing doesn’t end at launch. I build custom dashboards that track performance across all active channels including Google, Meta, SEO, and email. I monitor KPIs and compare results against industry standards to refine every campaign for lasting growth and impact.

Works

Works

Works

All works
Marketing
Design
Event
VIEW PROJECT
Art Vancouver
Art Vancouver is the largest art fair in Western Canada, showcasing global talent and creativity. I helped attract over 11,000 attendees and 100+ international exhibitors through strategic marketing, media partnerships, and event planning.
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VIEW PROJECT
Art Downtown
Art Downtown is a vibrant outdoor art fair in Vancouver that brings together local and international artists. I contributed to digital marketing, video content, and event planning, including Digital Art Day and an online competition that drew over 500 public votes. We also secured overseas sponsorships and welcomed audiences of all ages to experience interactive art.
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Nature’s Essence
Nature’s Essence is a well-established natural supplement brand with multiple retail locations across Vancouver. I managed their Facebook and WeChat platforms, growing the audiences to 5,000 and 1,000 followers within one year. I created SEO-focused blog content, photographed products, and designed monthly promotional materials for in-store marketing. These efforts contributed to stronger brand visibility and measurable sales growth.
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VIEW PROJECT
Kawaii Baby Diapers
KaWaii Baby is a Canadian brand known for its eco-friendly and affordable cloth diapers, offering a safe and sustainable alternative to disposables. I drove their digital growth by managing the Shopify store, optimizing product listings, and creating high-impact visuals for Amazon and social media. My work supported an increase in sales through targeted content, branding, and platform strategy.
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VIEW PROJECT
Living Alchemy
Living Alchemy is a leading brand in organic, traditionally fermented supplements across Canada and the U.S. I contributed to their marketing by designing educational postcards, creating video content, and producing promotional materials to support brand communication and customer education.
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VIEW PROJECT
Mr. Clean Auto Care
Mr. Clean is a top-rated auto-care company in the Lower Mainland, known for premium detailing services. I designed marketing materials including service menus, brochures, and posters to clearly present their offerings and support brand recognition.
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VIEW PROJECT
Toronto Unique Moving
Toronto Unique Moving is a well-known GTA moving company recognized for its professionalism and reliable service. I supported them by optimizing their Google presence, updating the website, creating social media content, and editing promotional videos to boost visibility and engagement.
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Vapecart
Vapecart is dedicated to delivering innovative, cutting-edge vaping products that provide customers with the best possible vaping experience. I supported Vapecart by conducting market research, creating newsletters, and managing their website and Shopify store to support their marketing and sales efforts.
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VIEW PROJECT

Latest News

Latest News

Latest News

Stay ahead with the latest trends, strategies, and ideas I use in marketing.

Contact Me

Contact Me

Contact Me

Are you a startup or business looking to promote your product, build your brand, and increase sales? I’m here to help.Just send me an email and let’s bring your vision to life.

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