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SEO vs. Paid Ads: Where Should You Invest Your Budget This Year?

SEO vs. Paid Ads: Where Should You Invest Your Budget This Year? 0

When it comes to digital marketing in 2025, one of the biggest questions business owners face is whether to invest more in SEO or in paid ads. Both strategies can drive traffic, leads, and sales—but they operate in very different ways. Understanding how each one works, and what kind of return you can expect, will [...]

June 14, 2025

Top Marketing Trends You Can’t Ignore in 2025

Top Marketing Trends You Can’t Ignore in 2025 0

Changing Search Behavior In 2025, marketing continues to evolve rapidly, shaped by changing consumer behavior, emerging technologies, and shifting content formats. One of the most noticeable shifts is how users search for information. Instead of relying solely on traditional search engines, a growing number of people, especially Gen Z, are turning to platforms such as [...]

June 14, 2025

You’re Optimizing for Google, But They’re Searching on ChatGPT. Time to Catch Up

You’re Optimizing for Google, But They’re Searching on ChatGPT. Time to Catch Up 0

For years, businesses have focused on showing up on Google. We’ve learned how to use keywords, write blog posts, build backlinks, and follow SEO best practices. It’s been the default way to get found online. But now, search behavior is shifting—fast. More people, especially younger users, are asking ChatGPT instead of Googling. They want fast, [...]

June 25, 2025